Jonny Mate — Operations Guide

SOP for managing Bayo's AI agent system. Everything your team needs to operate, maintain, and extend the setup.

1. System Overview

Architecture

Two AI agents run on a single GCP VM, sharing a Convex knowledge database. They operate independently but exchange data through the knowledge DB using text prefix conventions.

┌─────────────────────────────┐ ┌──────────────┐ ┌─────────────────────────────┐ │ JONNY MATE (main agent) │ │ CONVEX │ │ GROWTHCLAW (growth agent) │ │ @Jonnymate_bot │ │ KNOWLEDGE │ │ @JonnymateGrowthBot │ │ │ │ DB │ │ │ │ Skills: │ │ │ │ Skills: │ │ - /daily-briefing ────────store──► │ │ - /content-engine │ │ - /content-engine ────────store──► BRIEFING ◄──read─── /growth-hacker │ │ - /daily-posts ◄──read──────── CALENDAR ────store── /daily-posts │ │ - /newsletter-writer ◄──read──────── PRODUCT ────store── /newsletter-writer │ │ - /engagement-monitor ────────store──► COMPETITOR ◄──read─── /engagement-monitor │ │ - /product-update ────────store──► GROWTH ────store── /growth-hacker │ │ - /job-hunter │ │ EXPERIMENT │ │ │ │ - /dynoclux │ │ ENGAGEMENT │ │ │ │ - /dynosist │ │ METRICS │ │ │ └─────────────────────────────┘ └──────────────┘ └─────────────────────────────┘ │ │ └──────────────── OpenClaw Gateway (systemd) ──────────────────┘ GCP VM: openclaw-vm (e2-medium) Zone: us-central1-a

Infrastructure

Component	Details
VM	`openclaw-vm` — GCP Compute Engine, e2-medium, Debian 12, us-central1-a
Gateway	OpenClaw gateway running as systemd service on port 18789 (loopback only)
Access	SSH via IAP only (no public IP). `gcloud compute ssh openclaw-vm --zone=us-central1-a`
Knowledge DB	Convex (fortunate-seahorse-362.convex.cloud) — vector search for cross-agent data
Social	Postiz — LinkedIn + X post scheduling and analytics
Newsletter	Beehiiv — newsletter draft creation
Email	Gmail OAuth — draft creation, inbox scanning, search
Code	GitHub plugin — repo management, PRs, issues
Media	image-gen + video-gen plugins (Gemini + OpenAI backends, Google Drive storage)
Secrets	GCP Secret Manager — all API keys and tokens

2. Product Portfolio

Six products rotate through content. Max 2 products per post, never the same product two days in a row.

Product	Description	Audience	Peak Seasons
ParallelScore	Healthcare IT staffing and consulting platform	Health IT pros, healthcare orgs, CIOs	Q4 planning, Q1 hiring, HIMSS (spring)
ShemShems	Educational travel crowdfunding platform	Students, parents, educators, gift-givers	Aug-Sep (back-to-school), May-Jun (graduation), Nov-Dec (holidays)
myir.io	Year-in-review / personal analytics app	Millennials/Gen Z, data enthusiasts	Nov-Jan (year-end wrap), Jun-Jul (mid-year check-in)
withLoam	Faith-based devotional and spiritual wellness app	Faith communities, church leaders	Lent (Feb-Apr), Easter, Advent (Nov-Dec), Jan (resolutions)
DynoClaw	AI agent platform with plugins, skills, multi-channel support	Developers, indie hackers, solopreneurs	Product Hunt launches, dev conference seasons
Personal Brand	Builder, health IT leader, multi-product founder	Tech pros, health IT leaders, African diaspora builders	Conference seasons, product launches

Cross-Promotion Pairings

Pairing	Natural Connection
Personal Brand + DynoClaw	Building in public, showing the tool behind the content
ShemShems + withLoam	Family/values-driven audiences, gift-giving overlap
ParallelScore + Personal Brand	Health IT thought leadership drives credibility
myir.io + Personal Brand	Data-driven reflection, year-end content
DynoClaw + ParallelScore	AI in healthcare narrative

3. Daily & Weekly Workflows

Automated Schedule (Cron)

These run automatically. The growth agent's crons are offset by 1 hour to avoid conflicts.

When	Agent	Skill	What Happens
Mon 1:00 AM UTC	Main	`/content-engine`	Generates the week's content calendar
Mon 1:00 AM UTC	Growth	`/content-engine`	Growth agent's own content calendar
Daily 1:00 PM UTC	Main	`/daily-briefing`	Morning news briefing (Tech, Health IT, Africa, Fintech)
Daily 1:00 PM UTC	Main	`/daily-posts`	Drafts today's LinkedIn/X posts from calendar
Daily 2:00 PM UTC	Growth	`/daily-posts`	Growth agent's daily posts
Tue 2:00 PM UTC	Main	`/newsletter-writer`	Drafts weekly Beehiiv newsletter
Tue 3:00 PM UTC	Growth	`/newsletter-writer`	Growth agent's newsletter draft
Fri 6:00 PM UTC	Main	`/engagement-monitor`	Weekly social media analytics report
Fri 7:00 PM UTC	Growth	`/engagement-monitor`	Growth agent's engagement analysis

On-Demand Skills Manual

These are triggered by sending the command to the appropriate Telegram bot.

/product-update — Log a product milestone (main bot)
/growth-hacker — Growth strategy, experiments, competitor scans (growth bot)
/job-hunter — Job search, company research, outreach drafts (main bot)
/dynoclux — Privacy enforcement, inbox scanning, unsubscribes (main bot)
/dynosist — Email draft composition with attachments (main bot)

Content Lifecycle

Monday: /content-engine ──► Generates weekly calendar ──► Stores CONTENT CALENDAR │ Daily: /daily-briefing ──► News briefing ──► Stores DAILY BRIEFING │ Daily: /daily-posts ──► Reads calendar + product updates ──► Creates Postiz drafts │ Tuesday: /newsletter-writer ──► Reads briefings + calendar + growth signals ──► Creates Beehiiv draft │ Friday: /engagement-monitor ──► Analyzes week's performance ──► Stores ENGAGEMENT INSIGHTS │ ▼ Feeds back into next Monday's /content-engine

4. Skills Reference

📰 /daily-briefing Auto Daily

Curated morning news briefing covering Tech, Healthcare & Health IT, Africa Business & Tech, and Fintech & Investment.

How it works: Runs 4 web searches for stories from the last 24 hours. Picks top 3 stories per topic. Outputs a formatted briefing with headlines, summaries, and sources.
Stores to Knowledge DB: DAILY BRIEFING [date]: ... — 150-word condensed extract with the top story from each section
Consumed by: /newsletter-writer, /growth-hacker audit mode

🗓 /content-engine Auto Monday

Generates a 7-day content calendar (Mon–Sun) with platform assignments for LinkedIn, X, and newsletter topics.

How it works: Runs 8 trend searches, pulls past engagement insights and growth metrics/product updates, generates a daily plan with platform, topic, format, key points, and hook idea.
Distribution rules: LinkedIn 3-4/week (Tue-Thu preferred), X 4-5/week, at least 1 both-platform day, weekends lighter. Max 1-2 products/day, rotate across the portfolio.
Stores to Knowledge DB: Content Calendar — Week of [date] with tags content-calendar
Consumed by: /daily-posts, /newsletter-writer, /growth-hacker

✍ /daily-posts Auto Daily

Drafts LinkedIn and/or X posts for today based on the content calendar. Creates Postiz drafts for review.

Modes: Calendar-driven (default) — reads today's calendar entry. Ad-hoc — /daily-posts [topic] to skip the calendar.
Enrichment: If today's entry references a product, searches for PRODUCT UPDATE and COMPETITOR INTEL to incorporate real details.
LinkedIn format: 300-700 words, narrative/first-person, hook → story → takeaway → CTA, hashtags at end.
X format: Single: under 280 chars, punchy. Thread: 4-7 tweets numbered 1/, 2/, etc.
Approval flow: Presents drafts → user says approve both, approve linkedin, approve x, or edit [feedback] → creates Postiz draft.

📊 /engagement-monitor Auto Friday

Analyzes LinkedIn and X engagement from the past week, identifies patterns, and stores insights for future content planning.

How it works: Pulls Postiz analytics (7d) and recent posts. Identifies top 3 and bottom 3 performers per platform. Extracts patterns (topic, format, timing, hook style).
Stores to Knowledge DB: Engagement Insights — Week of [date] with tags engagement-insights
Consumed by: /content-engine (weights topics), /newsletter-writer, /growth-hacker

🚀 /product-update On-demand

Log product milestones, launches, and significant updates to the knowledge DB. Consumed by content and growth skills.

How it works: Asks which product + update type (Launch, Milestone, Pivot, Insight). Stores a concise entry under 200 words.
Stores to Knowledge DB: PRODUCT UPDATE [product] [date]: ... with tags product-update, [product]
Consumed by: /content-engine (timely content angles), /daily-posts (real details), /newsletter-writer ("What I'm building"), /growth-hacker (audit)
Shortcut: If you include product + update inline (e.g., /product-update DynoClaw launched plugin marketplace), it skips the questions.

📈 /growth-hacker On-demand

Multi-product growth strategy with 6 modes. Runs on the growth bot (@JonnymateGrowthBot).

Mode 1: Audit: Pulls engagement data, content calendar, product updates, and web research. Presents channel health table, key metrics, opportunities, risks.
Mode 2: Experiment: Proposes a testable growth experiment with hypothesis, method, success metric, effort/impact. Stores results: GROWTH EXPERIMENT RESULT [product] [date]: ...
Mode 3: Cross-Promote: Drafts content connecting 2 products naturally. LinkedIn post + X thread + newsletter mention.
Mode 4: Competitor Scan: Researches competitors for a product. Stores findings: COMPETITOR INTEL [product] [date]: ...
Mode 5: Funnel Analysis: Identifies drop-off points in a product funnel with industry benchmarks and recommended experiments.
Mode 6: Log Metrics: Records current growth metrics. Stores: GROWTH METRICS [product] [date]: ...

🎯 /job-hunter On-demand

Job search, company research, and outreach drafting. All outputs are draft-only.

Mode 1: Find Roles: Web search for matching positions with fit scoring (Strong/Good/Stretch).
Mode 2: Crawl a Careers Site: Give it a URL and it scrapes for relevant listings.
Mode 3: Research a Company: Deep dive: what they do, recent news, leadership, tech stack, culture, where Bayo fits.
Mode 4: Draft Outreach: LinkedIn connection request (300 chars), short email (~150 words), warm intro request (~100 words).
Mode 5: Read a PDF: Extract and analyze a resume or job description.

🛡 /dynoclux On-demand

Privacy enforcement: inbox scanning, unsubscribes, CAN-SPAM/CCPA compliance tracking, and formal notice drafting.

8 Modes: Scan inbox → Noise report → Unsubscribe (with confirmation) → Track request (legal deadlines) → Check violations → Draft notice → Evidence log → List requests
Key detail: Unsubscribes always require confirmation. Legal notices are draft-only, never sent automatically. CAN-SPAM = 10 business days. CCPA = 45 calendar days.

📧 /dynosist On-demand

Gmail draft assistant: compose drafts, attach files, search emails, manage drafts.

5 Modes: Compose draft → Email a file (finds recent uploads) → List drafts → Find files → Search emails (supports Gmail query operators)
Key detail: Never sends directly. Always creates Gmail drafts for manual review and send. Shows preview before creating.

5. Knowledge DB & Cross-Agent Data

Both agents share a Convex vector database. Since there's no tag filtering on search, every knowledge_store call uses a distinctive text prefix so vector similarity naturally groups the right content.

Prefix Convention

Prefix	Stored By	Consumed By
`DAILY BRIEFING [date]:`	/daily-briefing	/newsletter-writer, /growth-hacker audit
`PRODUCT UPDATE [product] [date]:`	/product-update	/growth-hacker audit, /content-engine, /daily-posts
`COMPETITOR INTEL [product] [date]:`	/growth-hacker scan	/newsletter-writer, /daily-posts
`GROWTH EXPERIMENT RESULT [product] [date]:`	/growth-hacker experiment	/newsletter-writer, /content-engine
`GROWTH METRICS [product] [date]:`	/growth-hacker log metrics	/content-engine, /growth-hacker audit
`Engagement Insights — Week of [date]`	/engagement-monitor	/content-engine, /newsletter-writer, /growth-hacker
`Content Calendar — Week of [date]`	/content-engine	/daily-posts, /newsletter-writer, /growth-hacker

Data Flow

JONNY MATE KNOWLEDGE DB GROWTHCLAW ----------- ------------ ---------- /daily-briefing ──store──► DAILY BRIEFING ◄──read── /growth-hacker (audit) /product-update ──store──► PRODUCT UPDATE ◄──read── /growth-hacker (audit) /content-engine /engagement-mon ──store──► ENGAGEMENT INSIGHTS ◄──read── /growth-hacker (audit) /content-engine ──store──► CONTENT CALENDAR ◄──read── /daily-posts /newsletter-writer /newsletter-writer ◄──read── COMPETITOR INTEL ◄──store── /growth-hacker (scan) /daily-posts ◄──read── GROWTH EXPERIMENT ◄──store── /growth-hacker (experiment) /content-engine ◄──read── GROWTH METRICS ◄──store── /growth-hacker (metrics)

6. Brand Voice

Core Tone

Smart friend — like a knowledgeable friend sharing insights over coffee
Builder perspective — speak from the lens of someone actively building
Direct — get to the point, no filler, no throat-clearing

Platform Adjustments

Platform	Tone	Format	Avoid
LinkedIn	Narrative, reflective, professional but human	300-700 words, story-driven, hook in first 2 lines	Corporate jargon, "excited to announce", humble-bragging
X	Punchy, opinionated, conversational	<280 chars or 4-7 tweet threads	Thread-bait without substance, engagement farming
Newsletter	Personal letter, most intimate channel	600-900 words, 1 deep dive + quick hits + building update	Listicles without narrative, news regurgitation

Language Patterns

Use

"Here's what I learned..."
"I've been thinking about..."
"The thing nobody talks about is..."
"After building X, I realized..."
Specific numbers and examples
Honest admissions of what didn't work

Avoid

"In today's fast-paced world..."
"Leveraging synergies"
"Game-changer", "disruptive", "revolutionary"
Excessive exclamation marks
Generic motivational quotes

Product Mentions

Max 2 products per post — rotate daily across the portfolio
Show, don't sell — mention products in context of lessons learned
Never hard-sell — the audience follows for insights, not ads
Never same product two days in a row

7. Troubleshooting

Quick Checks

# SSH into the VM
gcloud compute ssh openclaw-vm --zone=us-central1-a --project=jonny-mate

# Check gateway status
sudo systemctl status openclaw

# View today's logs (last 50 lines)
sudo tail -50 /tmp/openclaw/openclaw-$(date +%F).log

# Check if both bots are online
sudo journalctl -u openclaw --since "5 min ago" | grep "starting provider"

# List agents
sudo openclaw agents list

# List registered skills
sudo openclaw skills list

# List cron jobs
sudo openclaw cron list

Common Issues

Problem	Diagnosis	Fix
Bot not responding on Telegram	Check `systemctl status openclaw`	`sudo systemctl restart openclaw`
Skills not appearing	Check `openclaw skills list` for "ready" count	Verify SKILL.md files exist in `/root/.openclaw/skills/`
API key errors in logs	Look for "No API key found" in logs	Check `/etc/openclaw.env` has the right keys; restart gateway
Cron job not firing	Check `openclaw cron list`	Re-add: `sudo openclaw cron add --name 'X' --cron 'SCHEDULE' --message '/skill'`
Growth bot issues only	Check growth agent specifically	Verify `/root/.openclaw/agents/growth/agent/` has SOUL.md and skills/
Knowledge DB not storing	Check CONVEX_URL in `/etc/openclaw.env`	Verify Convex deployment is running at the configured URL
Postiz draft creation fails	Check Postiz URL and API key	Verify in `/root/.openclaw/openclaw.json` under plugins.entries.postiz

8. Deployment & Maintenance

Deploy Updated Skills

# From the repo root on your local machine:

# 1. Bundle skills
tar -czf /tmp/skills.tar.gz -C skills \
  daily-briefing/SKILL.md \
  content-engine/SKILL.md \
  daily-posts/SKILL.md \
  newsletter-writer/SKILL.md \
  engagement-monitor/SKILL.md \
  dynoclux/SKILL.md \
  dynosist/SKILL.md \
  job-hunter/SKILL.md \
  growth-hacker/SKILL.md \
  product-update/SKILL.md

# 2. Copy to VM
gcloud compute scp /tmp/skills.tar.gz \
  openclaw-vm:/tmp/skills.tar.gz \
  --zone=us-central1-a --project=jonny-mate

# 3. Extract on VM
gcloud compute ssh openclaw-vm --zone=us-central1-a --project=jonny-mate \
  -- "sudo tar -xzf /tmp/skills.tar.gz -C /root/.openclaw/skills/ && rm /tmp/skills.tar.gz"

# 4. Restart gateway
gcloud compute ssh openclaw-vm --zone=us-central1-a --project=jonny-mate \
  -- "sudo systemctl restart openclaw"

Deploy Shared Files (PRODUCTS.md, BRAND-VOICE.md)

# Copy to both workspaces
gcloud compute scp agents/shared/PRODUCTS.md agents/shared/BRAND-VOICE.md \
  openclaw-vm:/tmp/ --zone=us-central1-a --project=jonny-mate

gcloud compute ssh openclaw-vm --zone=us-central1-a --project=jonny-mate \
  -- "sudo cp /tmp/PRODUCTS.md /tmp/BRAND-VOICE.md /root/.openclaw/workspace/ && \
      sudo cp /tmp/PRODUCTS.md /tmp/BRAND-VOICE.md /root/.openclaw/workspace-growth/"

Upgrade OpenClaw Version

# SSH into VM
gcloud compute ssh openclaw-vm --zone=us-central1-a --project=jonny-mate

# Install new version
sudo npm install -g openclaw@NEW_VERSION

# Verify
openclaw --version

# Restart
sudo systemctl restart openclaw

Manage Secrets

# List all secrets
gcloud secrets list --project=jonny-mate

# View a secret
gcloud secrets versions access latest --secret=SECRET_NAME --project=jonny-mate

# Update a secret
echo -n "NEW_VALUE" | gcloud secrets versions add SECRET_NAME \
  --data-file=- --project=jonny-mate

Key File Paths on VM

Path	Purpose
`/root/.openclaw/openclaw.json`	Main config (plugins, channels, models)
`/root/.openclaw/skills/`	Global skills directory (all SKILL.md files)
`/root/.openclaw/workspace/`	Main agent workspace (SOUL.md, AGENTS.md, etc.)
`/root/.openclaw/workspace-growth/`	Growth agent workspace
`/root/.openclaw/agents/main/agent/`	Main agent config
`/root/.openclaw/agents/growth/agent/`	Growth agent config + SOUL.md + skills/
`/root/.openclaw/extensions/`	Plugin installations (convex, postiz, beehiiv, etc.)
`/etc/openclaw.env`	Environment file with all API keys
`/tmp/openclaw/`	Log files (openclaw-YYYY-MM-DD.log)

Full Redeploy from Scratch

# From the dynoclaw repo root:
GCP_PROJECT=jonny-mate bash infra/gcp/deploy-openclaw.sh    # Main VM + plugins + skills
GCP_PROJECT=jonny-mate bash infra/gcp/setup-growth-agent.sh # Add growth agent

Important Guardrails

All content outputs are draft-only — nothing is published automatically.
Gmail actions create drafts only — never send directly.
GitHub actions create PRs — never merge automatically.
No secrets in code. All keys live in GCP Secret Manager.